A large part of what fuels the World Cup is the passion of soccer fans all over the world. However, solar energy is playing a role as well in powering this global event. A Chinese company is not only the first “carbon neutral” sponsor of the World Cup, but according to this article, several match venues were outfitted with solar energy systems.
A Huge Statement
Yingli Green Energy, a solar energy company based in Baoding, China, joined some of the biggest corporate names in existence to sponsor the World Cup. Along with Coca-Cola, Sony, Visa, Adidas, Budweiser and others, Yingli stated that its goal was to make this World Cup the “greenest” in the history of the event.
But Yingli is doing more than just throwing its money around in order to grab some name recognition. It supplied more than 5,000 solar panels as well as about 30 solar energy systems to power several Cup matches. For the final, scheduled for July 29, Maracana Stadium in Rio de Janeiro, Brazil will be outfitted with more than 1,500 solar panels courtesy of Yingli.
Of course, the company isn’t merely trying to make a statement about how great solar energy is. It’s trying to gain a foothold in Latin America, which has been a target market for several years. So far, the company has enjoyed some modest success, gaining 44 new customers in 2013 and shooting for many more as a result of its involvement in the World Cup.
Regardless of the company’s motivation, increasing the scope and awareness of solar energy can be viewed as nothing but a good thing for those of us who are big boosters of the technology. We hope that the increased profile given to solar on the world stage will lead to even more people adopting this form of sustainable power. If you’re interested in learning more about everything solar has to offer, contact Global Efficient Energy online or give us a call at 1-888-826-7881.
By Abe Issa
Founder and CEO
Global Efficient Energy